This journal publishes research on how consumers interpret and respond to market practices, including the consumption of counterfeit luxury goods, the negotiation of domestic disorder, the role of entrepreneurial personas in branding, and the operationalization of value categories like localness and authenticity in decentralized markets. It also examines myths in neuromarketing and the reconstruction of perceptions around aging consumers.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Strategy and ManagementQ1
MarketingQ2
Subject Classification
Web of Science Categories
BusinessManagement
Scopus Categories
Strategy and ManagementMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Retail Behavior StudiesService and Product InnovationManagement and Marketing EducationMarketing and Advertising StrategiesInnovation and Knowledge ManagementTechnology Adoption and User BehaviourMedia, Gender, and Advertising