The Journal of Marketing for Higher Education publishes challenging articles on higher education marketing, marketing ethics, services marketing, and consumer behaviour. It also covers economic and policy dilemmas related to the interface between markets and higher education, aiming to stimulate debate and develop knowledge in the field.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
EducationQ2
MarketingQ2
Subject Classification
Web of Science Categories
BusinessEducation & Educational Research
Scopus Categories
MarketingEducation
Research Topics (OpenAlex)
Management and Marketing EducationCustomer Service Quality and LoyaltyCorporate Identity and ReputationHigher Education Research StudiesHigher Education Governance and DevelopmentDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationInternational Student and Expatriate ChallengesMarketing and Advertising StrategiesCommunication in Education and Healthcare