This journal focuses on pedagogical approaches and instructional strategies within marketing education. It explores methods to enhance student learning, engagement, and skill development, including the use of active learning, technology integration, case studies, and experiential learning. The scope also encompasses the alignment of marketing curricula with industry needs and the incorporation of emerging topics like AI, data analytics, and diversity, equity, and inclusion.
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Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
EducationQ4
MarketingQ4
Subject Classification
Scopus Categories
MarketingEducation
Research Topics (OpenAlex)
Management and Marketing EducationAccounting Education and CareersInnovations in Educational MethodsEthics in Business and EducationMarketing and Advertising StrategiesOnline and Blended LearningInformation Systems Education and Curriculum DevelopmentHospitality and Tourism EducationService and Product InnovationInnovative Teaching Methods