This journal publishes research on consumer behavior, marketing strategies, and firm performance across various industries. Articles explore topics such as digital markets, franchising, personalization, cultural practices, pricing, product strategy, advertising, and the impact of technology on sales and consumer interactions.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ1
Economics and EconometricsQ1
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Economics and EconometricsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Management and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyBusiness Law and EthicsBusiness Strategy and InnovationMerger and Competition Analysis