International Journal of Research in Marketing
Elsevier B.V. · Netherlands
Aims & Scope✦ Inferred from recent articles
The International Journal of Research in Marketing publishes research on consumer behavior, marketing strategy, and digital platforms. Articles explore how consumers interact with products and services, including the impact of packaging, extended reality technologies, and online reviews. The journal also investigates marketing methodologies, the evaluation of research, and the implications of digital technologies and data exchange in financial services.
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Publication & Citation Trend
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
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Subject Classification
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Research Topics (OpenAlex)
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See all →Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref