Home›Search›Foundations and Trends in Marketing

Foundations and Trends in Marketing

Now Publishers Inc · United States · Est. 2007

ISSN1555-0761

SJR Q2✓ WOS ESCI✓ Scopus / SJR

/ 100

High Risk

Score Breakdown

✓ WoS ESCI+10

✓ Scopus Q2+18

Total28

Journal Impact Factor

This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View the current value on the journal’s page ↗

SJR Score

0.868

H-Index

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIP

0.41

Total Works

Total Citations

1,978

2yr Mean Citedness

0.40

Free JIF alternative

Aims & Scope✦ Inferred from recent articles

Foundations and Trends in Marketing focuses on diverse areas within marketing, including consumer behavior, marketing strategies, and the application of advanced analytical methods. Recent articles explore the impact of globalization, the role of scarcity in decision-making, and the development of credible causal inference in marketing research. The journal also covers topics such as aesthetics, artificial intelligence in marketing, mobile marketing, and the interface between marketing and finance. Additionally, it examines social media analytics, consumer privacy, healthcare marketing, and the measurement of marketing concepts.

AI-summarised from recent articles · verify on publisher page →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 50% in field

General Information

Country / RegionUnited States

Primary LanguageEnglish

1st Year Published2007

Annual Volume~ 3 articles / year

StatusActive (last: 2025)

Total Publications70

Publisher OrgNow Publishers

OA Since2006

Visit Journal Website

Submission Info

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/12 · 50%

✅

Do you know the journal / publisher?

Now Publishers Inc

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1555-0761

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2018

2019

2020

2021

2022

2023

2024

2025

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Economics and EconometricsQ2

MarketingQ2

Subject Classification

Web of Science Categories

Business

Scopus Categories

Economics and EconometricsMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyBig Data and Business IntelligenceMarketing and Advertising StrategiesTechnology Adoption and User BehaviourDigital Platforms and EconomicsCustomer churn and segmentation