This journal focuses on the application of analytical methods and data-driven approaches to understand and optimize marketing strategies and consumer behavior. Recent articles explore topics such as sustainability in marketing decisions, the impact of AI on consumer journeys, store atmosphere, consumer brand engagement on social media, big data analytics for consumer behavior, mobile user experience for luxury brands, e-commerce relational dynamics, interpreting null results in research, and competitive segmentation analysis.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Economics, Econometrics and Finance (miscellaneous)Q1
MarketingQ2
Statistics, Probability and UncertaintyQ2
Strategy and ManagementQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Statistics, Probability and UncertaintyEconomics, Econometrics and Finance (miscellaneous)Strategy and ManagementMarketing
Research Topics (OpenAlex)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyConsumer Market Behavior and PricingConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourCustomer churn and segmentationBig Data and Business IntelligenceInnovation Diffusion and ForecastingAI in Service Interactions