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Journal of Marketing Analytics

Springer International Publishing AG · Switzerland · Est. 2013

ISSN2050-3318eISSN2050-3326
SJR Q1✓ WOS ESCI✓ Scopus / SJR
Impact Factor & Quartile · Web of Science (JCR)

✓ Indexed in the Web of Science Core Collection (ESCI) — Clarivate publishes an official Journal Impact Factor and JCR quartile for this journal.

See the official Impact Factor & quartile on the journal’s page ↗

The Impact Factor & JCR quartile are licensed by Clarivate — we link you to the official source instead of reprinting a number that can go out of date. Open metrics below: SCImago Q1. Source: Clarivate Journal Citation Reports.

📊 Standing in its field
Where this journal ranks among others in the same subject area.
Q1
SJR · Scopus
Top 25% in field
Clarivate’s JCR quartile is a separate ranking and may differ
SJR Scorei
0.938
H-Indexi
38
SNIPi
1.494
Total Worksi
535
Total Citationsi
8,754
2yr Mean Citednessi
4.32
Open Impact Factor alternative

Aims & Scope

Subject areas: Business; Economics, Econometrics and Finance (miscellaneous); Statistics, Probability and Uncertainty; Marketing; Strategy and Management.

General Information

Country / RegionSwitzerland
Primary LanguageEnglish
1st Year Published2013
Annual Volume~ 80 articles / year
StatusActive (last: 2026)
Total Publications535
Publisher OrgPalgrave Macmillan
Visit Journal Website

Submission Info

Peer Review—
OA License—
OA Rate—

Ethics & Quality

COPE Member✗ No
OASPA Member✗ No
Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

6/11 · 55%
✅
Do you know the journal / publisher?
Springer International Publishing AG
✅
Does the journal have a website?
✓ Linked
✅
Is the ISSN verified?
2050-3318 / 2050-3326
✅
Indexed in a trusted database?
WoS, Scopus
❌
Peer review process documented?
N/A
❌
Follows ethical publishing standards (COPE)?
N/A
✅
Not on predatory/blacklists?
✓ Clean
❌
Long-term digital preservation?
N/A
❌
Plagiarism detection in place?
N/A
❌
Listed in DOAJ (verified OA)?
N/A
✅
Primary language documented?
English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published
Citations received
21
1.3k
2019
28
1.3k
2020
50
1.4k
2021
60
1.1k
2022
65
1.3k
2023
93
927
2024
83
400
2025
83
30
2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Economics, Econometrics and Finance (miscellaneous)Q1
Statistics, Probability and UncertaintyQ1
MarketingQ2
Strategy and ManagementQ2

Subject Classification

Web of Science Categories

Business

Scopus Categories

Statistics, Probability and UncertaintyEconomics, Econometrics and Finance (miscellaneous)Strategy and ManagementMarketing

Research Topics (OpenAlex)

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyConsumer Market Behavior and PricingConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourCustomer churn and segmentationBig Data and Business IntelligenceInnovation Diffusion and ForecastingAI in Service Interactions

Frequently asked questions about Journal of Marketing Analytics

Is Journal of Marketing Analytics a predatory journal?

PubScope has no integrity flags on record for Journal of Marketing Analytics: it is indexed in Web of Science, Scopus, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Journal of Marketing Analytics?

Journal of Marketing Analytics is indexed in the Web of Science Core Collection, so Clarivate publishes an official Journal Impact Factor for it (since the 2023 Journal Citation Reports, every Core Collection journal — including Arts & Humanities and Emerging Sources titles — receives one). PubScope links to Clarivate's official source rather than reprinting the number, which can be out of date. Its open 2-year mean citedness is 4.32.

Is Journal of Marketing Analytics indexed in Scopus and Web of Science?

Journal of Marketing Analytics is indexed in Web of Science, Scopus.

What is the aims and scope of Journal of Marketing Analytics?

Subject areas: Business; Economics, Econometrics and Finance (miscellaneous); Statistics, Probability and Uncertainty; Marketing; Strategy and Management.

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Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref