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Journal of Advertising

M.E. Sharpe Inc. · United States · Est. 1972

ISSN1557-7805

SJR Q1✓ WOS SSCI✓ Scopus / SJR

Impact Factor & Quartile · Web of Science (JCR)

✓ Indexed in the Web of Science Core Collection (SSCI) — Clarivate publishes an official Journal Impact Factor and JCR quartile for this journal.

See the official Impact Factor & quartile on the journal’s page ↗

The Impact Factor & JCR quartile are licensed by Clarivate — we link you to the official source instead of reprinting a number that can go out of date. Open metrics below: SCImago Q1. Source: Clarivate Journal Citation Reports.

📊 Standing in its field

Where this journal ranks among others in the same subject area.

SJR · Scopus

Top 25% in field

Clarivate’s JCR quartile is a separate ranking and may differ

SJR Scorei

4.201

H-Indexi

197

SNIPi

2.895

Total Worksi

2,218

Total Citationsi

159,314

2yr Mean Citednessi

6.38

Open Impact Factor alternative

Aims & Scope✦ Compiled from public sources

The Journal of Advertising covers advertising effectiveness, advertising ethics, global advertising issues, and methodological issues. It also addresses the economic, political, social, and environmental aspects of advertising.

AI-compiled from public web sources · verify on publisher page →

General Information

Country / RegionUnited States

Primary LanguageEnglish

1st Year Published1972

FrequencyQuarterly, <V. 19, No. 1- >

StatusActive (last: 2026)

Total Publications2,218

Publisher OrgTaylor & Francis

Visit Journal Website

Submission Info

Peer Review—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/11 · 55%

✅

Do you know the journal / publisher?

M.E. Sharpe Inc.

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1557-7805

✅

Indexed in a trusted database?

WoS, Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

3.5k

2019

2.4k

2020

3.9k

2021

2022

1.4k

2023

592

2024

208

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Business and International ManagementQ1

CommunicationQ1

MarketingQ1

Subject Classification

Web of Science Categories

BusinessCommunication

Scopus Categories

Business and International ManagementCommunicationMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMedia, Gender, and AdvertisingMedia Influence and HealthMarketing and Advertising StrategiesConsumer Market Behavior and PricingManagement and Marketing EducationBehavioral Health and InterventionsCustomer Service Quality and LoyaltyDigital Games and Media

Frequently asked questions about Journal of Advertising

Is Journal of Advertising a predatory journal?

PubScope has no integrity flags on record for Journal of Advertising: it is indexed in Web of Science, Scopus, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Journal of Advertising?

Journal of Advertising is indexed in the Web of Science Core Collection, so Clarivate publishes an official Journal Impact Factor for it (since the 2023 Journal Citation Reports, every Core Collection journal — including Arts & Humanities and Emerging Sources titles — receives one). PubScope links to Clarivate's official source rather than reprinting the number, which can be out of date. Its open 2-year mean citedness is 6.38.

Is Journal of Advertising indexed in Scopus and Web of Science?

Journal of Advertising is indexed in Web of Science, Scopus.