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Journal of Advertising

M.E. Sharpe Inc. · United States · Est. 1972

ISSN1557-7805

SJR Q1✓ WOS SSCI✓ Scopus / SJR

/ 100

Medium Risk

Score Breakdown

✓ WoS SCIE/SSCI+25

✓ Scopus Q1+25

Total50

Journal Impact Factor

This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View the current value on the journal’s page ↗

SJR Score

4.455

H-Index

197

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIP

2.895

Total Works

2,218

Total Citations

159,314

2yr Mean Citedness

6.38

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Aims & Scope✦ Compiled from public sources

The Journal of Advertising covers advertising effectiveness, advertising ethics, global advertising issues, and methodological issues. It also addresses the economic, political, social, and environmental aspects of advertising.

AI-compiled from public web sources · verify on publisher page →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 25% in field

General Information

Country / RegionUnited States

Primary LanguageEnglish

1st Year Published1972

FrequencyQuarterly, <V. 19, No. 1- >

StatusActive (last: 2026)

Total Publications2,218

Publisher OrgTaylor & Francis

Visit Journal Website

Submission Info

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/12 · 50%

✅

Do you know the journal / publisher?

M.E. Sharpe Inc.

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1557-7805

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Business and International ManagementQ1

CommunicationQ1

MarketingQ1

Subject Classification

Web of Science Categories

BusinessCommunication

Scopus Categories

Business and International ManagementCommunicationMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMedia, Gender, and AdvertisingMedia Influence and HealthMarketing and Advertising StrategiesConsumer Market Behavior and PricingManagement and Marketing EducationBehavioral Health and InterventionsCustomer Service Quality and LoyaltyDigital Games and Media