Caderno Profissional de Marketing Unimep
Universidade Metodista de Piracicaba · Brazil
Aims & Scope✦ Inferred from recent articles
This journal focuses on marketing strategies and consumer behavior across various sectors, including higher education, retail, and tourism. It examines the effectiveness of digital marketing, social media, and traditional advertising in influencing purchasing decisions and brand loyalty. The research also explores consumer preferences, brand perception, and the impact of factors like service quality, pricing, and promotional activities on consumer choices.
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Research Topics (OpenAlex)
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