Revista Geon

Aims & Scope

Revista GEON (Gestión, Organizaciones y Negocios) publishes research oriented towards educational, business, and public management from innovative perspectives. It examines student trust in higher education institutions, analyzing challenges in strengthening it in complex social contexts. It also evaluates soft skills in virtual education entrepreneurial students, highlighting their key role in integral formation and preparation for the labor environment. In the business sphere, it explores the relationship between corporate social responsibility and visitor loyalty in a shopping center, showing how positive CSR perception influences consumer loyalty. It also reviews digital marketing in Colombian SMEs, highlighting strategies and technological tools that strengthen their competitiveness. Finally, it analyzes perceptions of managerial skills in the public sector, emphasizing the need to strengthen key competencies beyond leadership to improve institutional management and legitimacy. The journal addresses diverse topics related to organizational development, education, and personal well-being, including studies on measuring organizational commitment, women's participation in the fitness sector, bibliometric analysis of publications on law and local development, institutional diagnosis for teacher professionalization, and reflections on time management for work-life balance. It also covers financial planning, labor risk analysis, process-based operation models for accounting firms, and elements for successful organizational transformations. Other topics include organizational climate, labor well-being, financial analysis of companies, social climate in rural tourism areas, financial education for informal vendors, (de)globalization, ambidextrous business management, digital tools for SMEs, factors influencing employee motivation from a CSR perspective, elements of entrepreneurial success in young university students, factors related to economic entrepreneurship among young people, and public policies for closing intergenerational technological gaps. The journal also features research on solidarity economy, cognitive processes with a gender focus in remote communities, analysis of income differences, agricultural and commercialization activities, public investment in infrastructure, sustainable economic development strategies, financial risk management in SMEs, causes of public lighting failures, public policy on cycle paths, economic structure analysis, fiscal performance, corporate reputation of universities, communication as a differentiation strategy, and research in management applying immanent critique from humanism to the curriculum. It includes elements for recognition, measurement, and disclosure of income based on IFRS, categorization of success criteria for female entrepreneurship, economic and socioeconomic impact analysis of towns, tourism promotion, accounting systems, business management in times of crisis, women and leadership, labor motivation, technological revolution, customer satisfaction, occupational safety and health, digital market, ARIMA methodology, organizational performance, labor equity, adaptation to external threats, value of people and organizations, organizational communication, innovation, financial tools, competitiveness, professional success, entrepreneurship, social media marketing, employee satisfaction, Nic 41, costs and budgets, fiscal performance, and organizational climate. It also covers compensation strategies focused on employee satisfaction, patents, customer service experience, mobbing in higher education, strategies to strengthen entrepreneurial culture, gender pay gap analysis, environmental management, internationalization of higher education, value-added perception by consumers, mentoring, quality management, administrative auditing, financial risk analysis in the health sector, commercial strategies, socioeconomic aspects, public space, personnel selection and training models, ISO 9001 experience, entertainment and marketing in children, financial situation of university students, food security and sovereignty, tax reform, and ICT development of problem-solving skills. It includes topics on financial management, cash flow, inventory management, IFRS, NIA, organizational communication, leadership, organizational climate, economic understanding, and forecasting in decision-making. It covers human resource management in public universities, entrepreneurial failure, business owner cases, popular insurance implementation, ISO 9001 in the footwear industry, restaurant selection factors, market opportunities for nutraceutical foods, public accountant role, sustainable models for territorial entities, sociocommercial political crisis, and economic financialization analysis. It also features research on leadership and environmental aspects, the profile of the fiscal reviewer and auditor, community manager integration for SMEs, visual merchandising, territorial marketing, consumer psychographic profile, salary studies, and labor climate studies. It discusses the auditor's responsibility in financial information fraud, forensic auditing, microenterprise financing, and the public accountant's role in public policy formulation. It covers brand communication, market research, performance evaluation in clinics, marketing plan influence on purchase decisions, endomarketing influence on sales, social and cultural factors in food consumption, empirical and emergent management in neighborhood stores, consumer reactions to commercials, recruitment, selection, and hiring processes, external customer satisfaction, and talent reinforcement methods. It addresses challenges and opportunities for companies facing Free Trade Agreements (FTAs), cultural, political, and economic changes, academic desertion, successful business experiences, feedback and literacy incentives, and adaptation to new technological tools. It also covers the applicability of ICTs in SMEs, research, innovation, organization, and marketing for business growth and development, and the role of academia in knowledge dissemination and strengthening.

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