Home›Search›Journal of Marketing and Consumer Behaviour in Emerging Markets

Journal of Marketing and Consumer Behaviour in Emerging Markets

University of Warsaw · Poland

eISSN2449-6634

✓ DOAJ✓ Open Access

/ 100

High Risk

Score Breakdown

✓ DOAJ Verified+15

Total15

Aims & Scope✦ Inferred from recent articles

The Journal of Marketing and Consumer Behaviour in Emerging Markets focuses on consumer behavior, marketing strategies, and the impact of technology and ethical considerations within emerging markets. Recent articles explore topics such as virtual influencers, corporate social responsibility, online shopping adoption, consumer trust, ethical ideologies, responsible consumption, and the influence of digital technologies like AI and augmented reality on consumer engagement and purchase intentions. The journal also examines marketing practices in specific sectors like fashion, food and beverage, telecommunications, and healthcare, often with a geographical focus on regions like South Africa, Poland, Brazil, Morocco, and Serbia.

AI-summarised from recent articles · verify on publisher page →

General Information

Country / RegionPoland

Primary LanguageEnglish

1st Year Published—

StatusActive

Total Publications—

Visit Journal Website

Submission Info

Peer ReviewDouble anonymous peer review

Review Time—

Acceptance Rate—

OA LicenseCC BY

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

8/12 · 67%

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Do you know the journal / publisher?

University of Warsaw

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

2449-6634

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Indexed in a trusted database?

DOAJ

✅

Peer review process documented?

Double anonymous peer review

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

✅

Listed in DOAJ (verified OA)?

DOAJ verified

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Subject Classification

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessMarketing and Advertising StrategiesCorporate Identity and ReputationMedia, Gender, and AdvertisingEnvironmental Education and Sustainability