Home›Search›Journal of Marketing and Consumer Behaviour in Emerging Markets

Journal of Marketing and Consumer Behaviour in Emerging Markets

University of Warsaw · Poland

eISSN2449-6634

✓ DOAJ✓ Open Access

Aims & Scope✦ Inferred from recent articles

The Journal of Marketing and Consumer Behaviour in Emerging Markets focuses on consumer behavior, marketing strategies, and the impact of technology and ethical considerations within emerging markets. Recent articles explore topics such as virtual influencers, corporate social responsibility, online shopping adoption, consumer trust, ethical ideologies, responsible consumption, and the influence of digital technologies like AI and augmented reality on consumer engagement and purchase intentions. The journal also examines marketing practices in specific sectors like fashion, food and beverage, telecommunications, and healthcare, often with a geographical focus on regions like South Africa, Poland, Brazil, Morocco, and Serbia.

AI-summarised from recent articles · verify on publisher page →

General Information

Country / RegionPoland

Primary LanguageEnglish

1st Year Published—

StatusActive

Total Publications—

Visit Journal Website

Submission Info

Peer ReviewDouble-blind

OA LicenseCC BY

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Plagiarism Detection✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

9/11 · 82%

✅

Do you know the journal / publisher?

University of Warsaw

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

2449-6634

✅

Indexed in a trusted database?

DOAJ

✅

Peer review process documented?

Double-blind

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

✅

Plagiarism detection in place?

Yes

✅

Listed in DOAJ (verified OA)?

DOAJ verified

✅

Primary language documented?

English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Subject Classification

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessMarketing and Advertising StrategiesCorporate Identity and ReputationMedia, Gender, and AdvertisingEnvironmental Education and Sustainability

Frequently asked questions about Journal of Marketing and Consumer Behaviour in Emerging Markets

Is Journal of Marketing and Consumer Behaviour in Emerging Markets a predatory journal?

PubScope has no integrity flags on record for Journal of Marketing and Consumer Behaviour in Emerging Markets: it is indexed in DOAJ, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Journal of Marketing and Consumer Behaviour in Emerging Markets?

Journal of Marketing and Consumer Behaviour in Emerging Markets is not in the Web of Science Core Collection, so it has no official Clarivate Journal Impact Factor.

Is Journal of Marketing and Consumer Behaviour in Emerging Markets indexed in Scopus and Web of Science?

Journal of Marketing and Consumer Behaviour in Emerging Markets is indexed in DOAJ.