Marketing Libraries Journal

Aims & Scope

Marketing Libraries Journal (MLJ) is a peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in. Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing. In addition to scholarly studies, the Journal also contains practical articles from columns on advocacy, branding, marketing campaigns, “from the trenches”, and technology tools. The Journal is open to all libraries; public, academic, and special. We invite article submissions from authors who are trained librarians (MLS/MLIS) and library professionals working in marketing positions.

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