This journal publishes research on consumer behavior, focusing on how consumers make decisions, form perceptions, and interact with markets and brands. Topics include the influence of social media, artificial intelligence, and marketing communications on consumer engagement and value creation, as well as methodological approaches to studying consumer processes.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
AnthropologyQ1
Arts and Humanities (miscellaneous)Q1
Business and International ManagementQ1
Economics and EconometricsQ1
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
AnthropologyArts and Humanities (miscellaneous)Economics and EconometricsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDecision-Making and Behavioral EconomicsBehavioral Health and InterventionsConsumer Market Behavior and PricingDigital Marketing and Social Media