Journal of Marketing Education
SAGE Publications Inc. · United States
Aims & Scope✦ Inferred from recent articles
The Journal of Marketing Education focuses on pedagogical approaches and curriculum design within marketing education. It explores the effectiveness of various teaching methods, including gamification, data storytelling, and experiential learning, as well as the integration of new technologies like artificial intelligence and generative AI. The journal also addresses the development of essential skills such as data literacy, digital marketing competencies, and sales expertise, and examines factors influencing student engagement and academic outcomes.
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