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Psychology and Marketing

Wiley-Liss Inc. · United States

ISSN0742-6046eISSN1520-6793

SJR Q1✓ WOS SSCI✓ Scopus / SJR

/ 100

Medium Risk

Score Breakdown

✓ WoS SCIE/SSCI+25

✓ Scopus Q1+25

Total50

Journal Impact Factor

This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View the current value on the journal’s page ↗

SJR Score

3.497

H-Index

204

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIP

2.482

Total Works

3,584

Total Citations

202,171

2yr Mean Citedness

6.19

Free JIF alternative

Aims & Scope✦ Inferred from recent articles

This journal explores consumer behavior and decision-making, particularly in relation to artificial intelligence (AI) and digital technologies. Research investigates how AI-mediated communication, AI roles, and AI-generated content influence consumer trust, perceptions, and engagement. The journal also examines consumer responses to cryptocurrencies, the impact of salesperson attractiveness, and the role of mental capacity in complex consumer decisions. Additionally, it addresses ethical considerations in consumer behavior and the effectiveness of marketing strategies like brand positioning and recommendation lists.

AI-summarised from recent articles · verify on publisher page →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 25% in field

General Information

Country / RegionUnited States

Primary LanguageEnglish

1st Year Published—

Annual Volume~ 202 articles / year

StatusActive

Total Publications3,584

Publisher OrgWiley

Visit Journal Website

Submission Info

Publishing ModelHybrid

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

⚡ Hybrid journal — subscription model available.

Think.Check.Submit Compliance

thinkchecksubmit.org

6/12 · 50%

✅

Do you know the journal / publisher?

Wiley-Liss Inc.

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

0742-6046 / 1520-6793

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Applied PsychologyQ1

MarketingQ1

Subject Classification

Web of Science Categories

BusinessPsychology, Applied

Scopus Categories

Applied PsychologyMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyBehavioral Health and InterventionsConsumer Retail Behavior Studies