Journal of Services Marketing
Emerald Group Publishing Ltd. · United Kingdom
Aims & Scope✦ Inferred from recent articles
The Journal of Services Marketing focuses on understanding customer experiences and value co-creation within various service contexts. It examines how digital transformation, including AI and phygital environments, impacts consumer perceptions and employee experiences. The journal also explores service recovery, customer well-being, and the role of organizational legitimacy and trust in shaping service encounters.
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See all →Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref