This journal publishes research on consumer behavior, focusing on how psychological, social, and technological factors influence purchasing decisions, brand perceptions, and overall consumer well-being. Topics include the impact of artificial intelligence, social media influencers, and digital technologies on consumer interactions, as well as the role of sustainability, ethics, and identity in consumer choices.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Applied PsychologyQ1
Social PsychologyQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Applied PsychologySocial Psychology
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyBehavioral Health and InterventionsEnvironmental Sustainability in BusinessTechnology Adoption and User BehaviourMedia Influence and HealthEnvironmental Education and SustainabilityCultural Differences and Values