This journal publishes research on consumer responses to brand strategies and product characteristics. It examines how factors such as diversity and inclusion initiatives, product design, brand heritage, emotional experiences, social media influencer engagement, craftsmanship, local food attitudes, and packaging complexity influence consumer perceptions, brand loyalty, and purchase intentions. The research also explores the impact of digital contexts like social media communities and mobile apps on brand advocacy and recognition.
AI-summarised from recent articles · verify on the publisher page
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Management of Technology and InnovationQ1
MarketingQ1
Strategy and ManagementQ1
Subject Classification
Web of Science Categories
BusinessManagement
Scopus Categories
Management of Technology and InnovationStrategy and ManagementMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Market Behavior and PricingConsumer Retail Behavior StudiesCorporate Identity and ReputationEnvironmental Sustainability in BusinessMarketing and Advertising StrategiesWine Industry and TourismTechnology Adoption and User Behaviour