This journal focuses on the strategic management and consumer perception of brands. Research examines how factors such as advertising representation, implicit associations, negative publicity, and country-of-origin influence consumer behavior and purchase intentions. The role of corporate social responsibility, brand flagship platforms, and brand storytelling in building brand strength and customer relationships is also explored.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ1
Strategy and ManagementQ1
Subject Classification
Web of Science Categories
BusinessManagement
Scopus Categories
Strategy and ManagementMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyCorporate Identity and ReputationMarketing and Advertising StrategiesConsumer Market Behavior and PricingConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessBusiness Strategy and InnovationInternational Business and FDI