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Qualitative Market Research

Emerald Group Publishing Ltd. · United Kingdom · Est. 1998

ISSN1352-2752eISSN1758-7646

SJR Q2✓ WOS ESCI✓ Scopus / SJR

/ 100

High Risk

Score Breakdown

✓ WoS ESCI+10

✓ Scopus Q2+18

Total28

Journal Impact Factor

This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View on Clarivate Master Journal List ↗

SJR Score

0.579

H-Index

SNIP

0.779

Total Works

934

Total Citations

45,363

2yr Mean Citedness

4.23

Free JIF alternative

Aims & Scope✦ Inferred from recent articles

Qualitative Market Research focuses on understanding consumer behavior, marketplace dynamics, and the sociocultural meanings embedded in consumption. It explores topics such as live-streaming commerce, health-illness transitions, risk perception, sustainability, personal branding, and the impact of social media on consumer choices. The journal also investigates methodological approaches for qualitative research, including netnography, autoethnography, and photo-elicitation, to gain in-depth insights into complex phenomena.

AI-summarised from recent articles · verify on the publisher page

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 50% in field

General Information

Country / RegionUnited Kingdom

Primary LanguageEnglish

1st Year Published1998

Annual Volume~ 39 articles / year

StatusActive (last: 2026)

Total Publications934

Publisher OrgEmerald Publishing Limited

Submission Info

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

5/12 · 42%

✅

Do you know the journal / publisher?

Emerald Group Publishing Ltd.

❌

Does the journal have a website?

No URL

✅

Is the ISSN verified?

1352-2752 / 1758-7646

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

MarketingQ2

Subject Classification

Web of Science Categories

Business

Scopus Categories

Marketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesCorporate Identity and ReputationCulinary Culture and TourismMedia, Gender, and AdvertisingWine Industry and TourismEntrepreneurship Studies and InfluencesTechnology Adoption and User Behaviour