This journal publishes research on consumer behavior, marketing strategies, and marketplace dynamics. It explores how consumers interact with products, services, and brands across various contexts, including digital platforms, retail environments, and specific consumption practices. The research also examines the role of marketing in addressing societal challenges and influencing consumer decision-making.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ3
Subject Classification
Web of Science Categories
Business
Scopus Categories
Marketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesConsumer Market Behavior and PricingEnvironmental Sustainability in BusinessWine Industry and TourismPsychology of Social InfluenceService and Product InnovationBehavioral Health and Interventions