This journal explores consumer responses to marketing stimuli, including influencer types, conversational AI agents, and nostalgic advertising. It examines how factors like congruence, authenticity, personalization, and sensory experiences influence consumer engagement, purchase intentions, and brand relationships.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Arts and Humanities (miscellaneous)Q1
Social Sciences (miscellaneous)Q2
MarketingQ3
Subject Classification
Web of Science Categories
Business
Scopus Categories
Social Sciences (miscellaneous)Arts and Humanities (miscellaneous)Marketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourEnvironmental Sustainability in BusinessDiverse Aspects of Tourism ResearchInnovation and Knowledge ManagementService and Product InnovationManagement and Marketing Education