The Journal of Social Marketing publishes research on social marketing principles and their application to behavior change for individual, community, and public benefit. It explores interventions related to health, environmental sustainability, and social issues, often examining consumer behavior, communication strategies, and the effectiveness of marketing techniques in diverse populations and contexts. The journal also addresses ethical considerations and the integration of diverse knowledge systems, including Indigenous perspectives, within social marketing practice.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Management of Technology and InnovationQ2
MarketingQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Management of Technology and InnovationMarketing
Research Topics (OpenAlex)
Service and Product InnovationBehavioral Health and InterventionsConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaEnvironmental Sustainability in BusinessInnovation and Socioeconomic DevelopmentEnvironmental Education and SustainabilityMedia Influence and HealthCommunity Health and DevelopmentImpact of Technology on Adolescents