Home›Search›Journal of Interactive Marketing

Journal of Interactive Marketing

SAGE Publications Inc. · United States · Est. 1996

ISSN1094-9968eISSN1520-6653

SJR Q1✓ WOS SSCI✓ Scopus / SJR

/ 100

Medium Risk

Score Breakdown

✓ WoS SCIE/SSCI+25

✓ Scopus Q1+25

Total50

Journal Impact Factor

This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View the current value on the journal’s page ↗

SJR Score

3.366

H-Index

157

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIP

2.723

Total Works

913

Total Citations

108,994

2yr Mean Citedness

2.77

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Retractions

Source: Retraction Watch

Aims & Scope✦ Inferred from recent articles

The Journal of Interactive Marketing focuses on consumer behavior and marketing strategies within digital and interactive environments. Recent articles explore user engagement with social media platforms, the impact of brand activism, influencer marketing dynamics, and consumer responses to AI-driven recommendations and advertising. The journal also examines the effectiveness of various digital marketing tactics such as co-livestreaming, retargeting, and voice shopping, alongside the influence of privacy regulations and data requests on consumer behavior. Additionally, it investigates how online communities and self-presentation in reviews affect consumer perceptions and decisions.

AI-summarised from recent articles · verify on publisher page →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 25% in field

General Information

Country / RegionUnited States

Primary LanguageEnglish

1st Year Published1996

FrequencyQuarterly

StatusActive (last: 2026)

Total Publications913

Publisher OrgSAGE Publishing

Visit Journal Website

Submission Info

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/12 · 50%

✅

Do you know the journal / publisher?

SAGE Publications Inc.

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1094-9968 / 1520-6653

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Business and International ManagementQ1

MarketingQ1

Subject Classification

Web of Science Categories

Business

Scopus Categories

Business and International ManagementMarketing

Research Topics (OpenAlex)

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and PricingTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesDiverse Scientific and Economic StudiesCustomer churn and segmentationHuman auditory perception and evaluationDigital Platforms and Economics