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Applied Marketing Analytics

Henry Stewart Publications · United Kingdom · Est. 2014

ISSN2054-7544

SJR Q3✓ Scopus / SJR

Journal Impact Factor

Not on record at PubScope. The Journal Impact Factor is published by Clarivate for Web of Science (JCR)–indexed journals. If this journal has one, it appears on the journal’s page ↗

📊 Standing in its field

Where this journal ranks among others in the same subject area.

SJR · Scopus

Top 75% in field

Clarivate’s JCR quartile is a separate ranking and may differ

SJR Scorei

0.256

H-Indexi

SNIPi

0.253

Total Worksi

420

Total Citationsi

623

2yr Mean Citednessi

0.47

Open Impact Factor alternative

Aims & Scope

Subject areas: Marketing; Strategy and Management; Statistics, Probability and Uncertainty.

General Information

Country / RegionUnited Kingdom

Primary Language—

1st Year Published2014

Annual Volume~ 37 articles / year

StatusActive (last: 2025)

Total Publications420

Visit Journal Website

Submission Info

Peer Review—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

5/11 · 45%

✅

Do you know the journal / publisher?

Henry Stewart Publications

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

2054-7544

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

❌

Primary language documented?

N/A

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

MarketingQ3

Strategy and ManagementQ3

Statistics, Probability and UncertaintyQ4

Subject Classification

Scopus Categories

Statistics, Probability and UncertaintyStrategy and ManagementMarketing

Research Topics (OpenAlex)

Big Data and Business IntelligenceDigital Marketing and Social MediaCustomer churn and segmentationCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesConsumer Market Behavior and PricingTechnology Adoption and User BehaviourAI in Service InteractionsMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Frequently asked questions about Applied Marketing Analytics

Is Applied Marketing Analytics a predatory journal?

PubScope has no integrity flags on record for Applied Marketing Analytics: it is indexed in Scopus, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Applied Marketing Analytics?

Applied Marketing Analytics is not in the Web of Science Core Collection, so it has no official Clarivate Journal Impact Factor. Its SCImago SJR score is 0.256.

Is Applied Marketing Analytics indexed in Scopus and Web of Science?

Applied Marketing Analytics is indexed in Scopus.

What is the aims and scope of Applied Marketing Analytics?