Applied Marketing Analytics

Aims & Scope✦ Inferred from recent articles

This journal focuses on the application of analytical techniques and artificial intelligence (AI) in marketing. It covers topics such as AI-driven campaign optimization, machine learning for customer satisfaction prediction, and the ROI of thought leadership. The journal also explores the use of augmented reality in consumer engagement, marketing performance measurement systems, and AI in political marketing. Other areas include marketing mix modeling, ethical AI frameworks in marketing, and video marketing measurement. The scope extends to privacy-preserving A/B testing, data storytelling for marketing analysts, gamification in online checkouts, and AI for B2B sales. It also addresses customer segmentation, hyper-personalization, and AI in churn management, along with the evolution of digital marketing analytics and the measurement of advertising's impact.

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Source: OpenAlex · Note: citations accumulate over time so older years appear higher

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Subject Classification