Journal of Consumer Sciences
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University · Indonesia
Aims & Scope✦ Inferred from recent articles
This journal focuses on consumer behavior, particularly in the context of e-commerce and digital marketing. It examines factors influencing purchasing decisions, such as personality traits, psychological states, social influences, and the impact of digital strategies like live-streaming and affiliate marketing. The journal also explores consumer engagement with various services and products, including tourism, fashion, and food delivery, often within the Indonesian market.
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Subject Classification
Research Topics (OpenAlex)
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