The journal publishes research on international marketing, focusing on topics such as global supply chain management, international market segmentation, export improvisation, greenwashing, sustainable consumption, cross-cultural consumer engagement, and brand management in global contexts. It also covers the impact of technology, such as artificial intelligence and digital transformation, on international marketing strategies and consumer behavior.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ1
Economics and EconometricsQ1
MarketingQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Economics and EconometricsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
International Business and FDIConsumer Behavior in Brand Consumption and IdentificationInnovation and Knowledge ManagementCustomer Service Quality and LoyaltyDigital Marketing and Social Media